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Saturday, April 18 • 2:00pm - 2:50pm
What Gay Travel Gets Right: How other niches can learn from LGBT marketing LIMITED

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Limited Capacity seats available

LGBT travel is one of the fastest-growing and most buoyant niches in the travel industry today. But success hasn’t come by accident. In this fast-paced session, we’ll address some of the most successful marketing and communication tactics that destinations and suppliers have used to reach LGBT travelers, and how these strategies can work for other niches too.

Bringing together leading voices from the LGBT travel space, the panel will address the following:
 
• What has made LGBT travel marketing strategies successful?
• How can these tactics work for other niches in the travel industry?
• What tactics won’t work, or need to be adjusted for different audiences?
• Is it possible to group a bunch of niches together in a marketing plan and have success?
• How is niche travel marketing evolving?
• What are the hottest new ways that niche marketing is affecting travel?

Moderators
avatar for Mark Chesnut

Mark Chesnut

Editor & Content Producer, LatinFlyer.com
@MunderaMedia | Mark Chesnut is the founder/editor of LatinFlyer.com, which focuses on travel in Latin America. Chesnut also writes and manages custom content for travel industry clients including the Costa Rica Tourism Board, Turismo Chile, U.S. Travel Association, and the World Travel & Tourism Council.

Speakers
avatar for Ed Salvato

Ed Salvato

Editor In Chief, ManAboutWorld
@edsalvatoEd Salvato is co-founder and editor in chief of ManAboutWorld, an immersive tablet-based digital publication on iPads and Android tablets. Salvato has spent the last 15 years in the world of LGBT travel and tourism and has visited hundreds of hotels, over 75 countries and six continents. Click here for a FREE three-month subscription to the magazine and see why it's the number-one gay travel magazine in the App Store.
avatar for Matt Skallerud

Matt Skallerud

President, Pink Banana Media
@mattskal | Matt Skallerud, president of Pink Banana Media, specializes in LGBT online marketing, targeting gays and lesbians via content marketing, social media, programmatic ad banners, mobile smartphone apps and more. He also specializes in search engine optimization (SEO), keyword / search advertising (PPC) and social media analytics. He empowers his clients to reach the LGBT market using the most advanced techniques taking hold in the online... Read More →


Saturday April 18, 2015 2:00pm - 2:50pm
Travel Unity Summit Breakouts - (LIC Landing: 315 - 3rd Floor) 150 W. 83rd St. NY, NY 10024

Attendees (5)