Our panelists will look at the state of travel media today and the ethical issues that sponsored content and native content, as well as sponsored travel, raise for travel writers and photographers. What are the implications of the changing landscape for larger outlets, blogs, and individual content creators? Where is travel media headed next and how will consumers’ interest in travel content be satisfied in the future? What’s in store for writers who have focused their careers on and made their living by writing travel content—is that even sustainable without somebody sponsoring their travel?
A few outcomes that attendees can expect:
- Insights on the future of branded content and the relationship between editorial and marketing today.
- An awareness of potential opportunities for content creators beyond traditional editorial.
- A look at how the paradigm has shifted on sponsored travel and content, both for new and established publications, as well as writers.
- Thoughts on how to navigate a changing media landscape while keeping your integrity intact.
