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Saturday, April 18 • 2:00pm - 2:50pm
Brands & Media: Leveraging Influence to Drive Business FULL

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Lee Abbamonte, Deirdre Campbell and Bret Love have all taken a plunge into deep waters at the new frontier of tourism PR and influencer marketing. They've proven the power of influential blogs (and bloggers) in driving business – winning some campaigns, losing others – and have the scars (and accolades) to prove it. Find out what each of them has to say about the good, the bad and the ugly sides of working with media influencers.

You will walk away with an understanding of recommended best practices, including tips on avoiding common mistakes, how to improve the relationship between influencers and brands, how to set and manage realistic measures of success, and examples of campaign concepts beyond traditional press trips and online contests.

Speakers
avatar for Lee Abbamonte

Lee Abbamonte

@LeeAbbamonte | As the youngest American to have visited every country in the world, Lee Abbamonte is one of the world’s most traveled people. He has been featured in publications, including Huffington Post, OK! Magazine, and The New York Times, and has appeared on the Travel Channel, NBC, CBS, Foxnews, and many more.
avatar for Deirdre Campbell

Deirdre Campbell

Founder, Tartan
President, Tartan Group | | @Tartangroup | | Deirdre launched Tartan 14 years ago and today she encourages the North American market to explore her client experiences in Costa Rica, Nicaragua, the Caribbean and Ecuador as well as in Western Canada. She helped place Clayquot Wilderness Resort at the top of the glamping craze, expand Nimmo Bay beyond heli-fishing, bring national attention to the growth of aboriginal tourism and show how much... Read More →
avatar for Bret Love

Bret Love

Founder/CEO, Green Travel Media
@greenglobaltrvl | Bret Love is a journalist/editor with 22 years of print and online experience, including major outlets such as American Way, the Atlanta Journal Constitution, Rolling Stone and Yahoo Travel. He built a niche ecotourism/conservation site, Green Global Travel, into one of the Top 50 Travel Blogs in the world by combining inspiring storytelling, sound SEO practices and innovative approaches to social media. As the founder of... Read More →


Saturday April 18, 2015 2:00pm - 2:50pm
Industry Workshops - (Maya: 316 - 3rd Floor) 150 W. 83rd St. NY, NY 10024

Attendees (20)


Waitlist (6)