New York Travel Festival 2015

Lee Abbamonte, Deirdre Campbell and Bret Love have all taken a plunge into deep waters at the new frontier of tourism PR and influencer marketing. They've proven the power of influential blogs (and bloggers) in driving business – winning some campaigns, losing others – and have the scars (and accolades) to prove it. Find out what each of them has to say about the good, the bad and the ugly sides of working with media influencers.

You will walk away with an understanding of recommended best practices, including tips on avoiding common mistakes, how to improve the relationship between influencers and brands, how to set and manage realistic measures of success, and examples of campaign concepts beyond traditional press trips and online contests.