New York Travel Festival 2015

Lee Abbamonte, Deirdre Campbell and Bret Love have all taken a plunge into deep waters at the new frontier of tourism PR and influencer marketing. They've proven the power of influential blogs (and bloggers) in driving business – winning some campaigns, losing others – and have the scars (and accolades) to prove it. Find out what each of them has to say about the good, the bad and the ugly sides of working with media influencers.

You will walk away with an understanding of recommended best practices, including tips on avoiding common mistakes, how to improve the relationship between influencers and brands, how to set and manage realistic measures of success, and examples of campaign concepts beyond traditional press trips and online contests.

Style is everything when sending a message. Video production professionals Mary Anne Been of JetsetExtra.com and Valerie D’Elia of Travel with Val and NY1 News share their expertise of creating video content for destinations and brands around the world.

Learn what it takes to create content from two women with two very different styles and what might work best for your brand. They’ll also be sharing tips and advice for creating videos yourself from equipment to editing.

With Earth Day around the corner, we’re asking 5 travel industry professionals to update us on recent environmental sustainability measures/successes and challenge our audience to workshop new green travel ideas to bring back to their own businesses.